To market a series of award-winning documentaries every sunday, we too inspiration from the client's tagline, The World is just Awesome.

We simply pointed out to singaporeans why sundays are more awesome, than any other day of the week.

You don't pay toll on a sunday. Parking is free on a sunday. Picnics are better on a sunday. Just chill out on a sunday.

Singapore responded by clocking in an unprecedented amount of engagement with the brand & it's programming.