In the 21st century, mobile technology has made significant changes in the daily lives of people around the world. But for developing countries, the impact of this unprecedented access to information and easy communication is even more profoundly empowering.
For a user-centric, mobile-based health management tool that would radically impact the way people seek out and receive health services in Bangladesh, we created TONIC – an invigorating and effervescent modern health solution that acts as a catalyst for positive change.
To counter Bangladeshis’ long-held negative perceptions towards healthcare, TONIC was designed to be a paradigm-shifting ray of sunshine. The design embodies this with its dynamic, energetic character, which connotes the spring in the step of a person at the peak of health. As a robust and versatile device, it is also designed to be translated to any platform or environment.