Hong Kong, meet the Fimbles. We introduced these cuddly things to Hong Kong in 2 ways. 1 of which involved, striping whole sections of prime CBD poster space (which scarily enough, is mostly owned by the Hong Kong underworld) in Causeway Bay, in Fimble colours.

Over 3 weeks, we created a subliminal landscape of stripes leading up to the time, where our cuddly beings would land, in all their 6ft tall mascot glory, to meet, greet & launch the BBC's new kids channel into Hong Kong.

Results: Page 2 coverage in the South China Morning Post. Earned media amounting to over HK$5 million. A recorded 32% increase in the number of subscribers to the channel.