No one breaks out of a Singaporean prison. Not for long at least. When Mas Selamat, a wanted suspect on the FBI and Interpol lists worldwide, was able to escape from a high-security detention center in Singapore, we thought it would the perfect time to launch a manhunt of our own, looking instead for the world famous Dexter Morgan. The campaign earned over $390,000 in earned media, making seasons 1 and 2 of Dexter the most talked about show on cable TV.