The Secret Little Agency

TSLA Stories

#changeforgood

Our WEBSITE! We want to change our website for good, so look out for a brand new TSLA website before the end of March 2013. In the meantime, let’s take the opportunity to give 5 more updates that have really rocked our world in the last 6 months. TSLA is Campaign Asia’s “South East Asia’s Independent Agency of the Year 2012″ and “Creative Agency of the Year 2012 (Bronze)” It More…


214189 Shell FOR NICS WEBSITE PICTURE

Just out: Our teaser campaign for Shell has launched island-wide in what could be “the most exciting car launch” this year. That’s right, Shell is launching a car. Could rising COE prices stop you from getting this car? If only we could say more….


DrypersFA

In the heavily contested diaper market, Drypers needed the best ever campaign we could give them to launch the new Drypers Soft, WeeWee Dry, and DryPantz. 21 concerned parents, 6 babies, 3 months and 1 shoot later and our visual is finally ready…Tadah!


NITTI 1

Nitti, a family-run business turned no. 2 international bestselling brand of industrial grade safety shoes, has engaged TSLA with a campaign spanning Asia Pac and China to reinvent and position the brand as the global player that it is. Visit Facebook for a behind-the-scenes peek of this miniature set.


564470_10101014802604249_1143607914_n

As part of our initial work after our recent appointment, we were tasked with increasing the rate (or, as evian put it, the dailiness) at which Singaporeans were consuming evian. We knew evian already commanded almost 100% awareness and retention, and therefore embarked on a bold move of creating a nation-wide game involving the collection of limited edition “days of the week” evian bottles made especially for our campaign. Our More…


581297_411083062264476_1173038907_n

Tired of your fragile phone that violently reacts to a light drizzle or dies when gently dropped into a feather pillow? To launch the new Motorola Defy, we developed a social media outreach on Facebook, drawing attention to the phone’s ability to withstand dirt, metal, even keys! This Asia-wide effort is showcased in its entirety on Motorola’s South East Asia’s Facebook which can be viewed here.


Top Independent Agency - Campaign UK

It’s the second year we’ve been listed in Campaign UK’s list of the World’s Leading Independent Agencies and we are even more excited than the first. A big thank you to our many friends, supporters, clients and partners on this journey thus far. These are indeed exciting times! More…


DRYPERS SOON-TO-BE MOTHERS DAY

Our first campaign for Drypers sees us celebrating Mother’s Day a little earlier this year. Calling all expectant mothers out there, it’s SOON-TO-BE Mother’s Day! Join us in this full branded activity drive that is socially led on the new Drypers Facebook page, and take part in Yoga, Scrapbooking, Photography and Cooking classes specially designed for the expectant mother.