The Secret Little Agency

TSLA Stories

Top Independent Agency - Campaign UK

It’s the second year we’ve been listed in Campaign UK’s list of the World’s Leading Independent Agencies and we are even more excited than the first. A big thank you to our many friends, supporters, clients and partners on this journey thus far. These are indeed exciting times! More…


DRYPERS SOON-TO-BE MOTHERS DAY

Our first campaign for Drypers sees us celebrating Mother’s Day a little earlier this year. Calling all expectant mothers out there, it’s SOON-TO-BE Mother’s Day! Join us in this full, branded activity drive that is socially led on the new Drypers Facebook page, and take part in Yoga, Scrapbooking, Photography and Cooking classes specially designed for the expectant mother.


2ndframe

Our latest campaign for Cetaphil was made entirely from worldwide, fan-generated footage readily available to anyone who Googled it. All we did was, quite literally, put it all together (I believe they say AG-GRE-GATE) as part of a larger brand universe which was organically growing on YouTube, skipping the need for a traditional site or micro-site build. Proof that this works? Just 1 week from our launch and already we’ve More…


Evian Neu Logo

Danone has awarded creative duties focusing on brand experience for leading mineral water brand Evian to TSLA in Singapore. We’re hitting the ground running with this one. Thirsty for more? Watch this space!


Standard Chartered Ship

For the launch of Standard Chartered’s mobile banking platform, BREEZE, in Hong Kong, we drummed up interest using QR codes on various collaterals, hitting the streets with an experiential promotion which beckoned thrillseekers with the chance to party on this custom-made Standard Chartered Breeze Junk boat.  


Sleeping on the job

Thu, 12 January 12 Cases,
Good Night

With most of Asia continuing to peddle cheaper, mass-produced mattresses to unknowing customers, we decided it was best for the world’s most established mattress company, Simmons, to stick close to their roots of craftsmanship. We created a spot that explores the art and science of crafting the best sleep in the world.


ART-STAGE_levy-tsla

Our global campaign for Art Stage 2012 features some of the art world’s most influential collectors. The campaign showcases many of these art world luminaries, seen here for the first time, at home, with their art. It’s hard to miss the signature equator of art, running right through the ads, created as part of our total brand positioning and revitalization efforts.


Drypers SCA Hygiene - R5

What better way to start the year than with a great account win! SCA Hygiene has named TSLA as lead creative agency of the record, for the leading diaper brand in Asia, Drypers! The good news came today, after an intense R3-lead pitch over the last 2 months. Looks like the Dragon year is off to a roaring start!