Our global campaign for Art Stage 2012 features some of the art world’s most influential collectors. The campaign showcases many of these art world luminaries, seen here for the first time, at home, with their art. It’s hard to miss the signature equator of art, running right through the ads, created as part of our total brand positioning and revitalization efforts.

  With most of Asia continuing to peddle cheaper, mass-produced mattresses to unknowing customers, we decided it was best for the world’s most established mattress company, Simmons, to stick close to their roots of craftsmanship. We created a spot that explores the art and science of crafting the best sleep in the world.

All hands and brains on deck for Art Stage 2012, which made its debut earlier this year as the art world’s new global destination. The iconic equator was introduced as a two-fold anchor for all graphic material, and relays the social, economical and geographical highlights of Singapore (which is on the equator!) as a venue for Art Stage. It also draws attention as the focal point for the artistic commune More…

Motorola’s new Facebook page has received over 576% uplift in traffic and social shares since we took over in July this year. To create hype for the launch of a new phone, we’ve decided to countdown with our fans to herald the return of a classic mobile icon, redefined…

In keeping with the proposed theme of nature taking over the interior, we sent out wooden boxes lined with grass on the inside to house the VIP invitations, coffee table book and programmes. Invitations were made to look like rustic wooden chopping boards and the book was downright delicious.

To demonstrate “the role natural selection plays in the probability of new generations of insects inheriting the gene responsible for resistance to the pesticidal protein in Monsanto’s Yieldgard crops and why it is imperative to plant a field of crops without the protein to delay the onset of inherited resistance”, we created this comic targeted at farmers in rural Philippines aimed at making that mouthful more readily digestible than Yieldgard protein More…

Just 2 weeks into our beta launch of How Not to be a Tourist and Nylon Magazine has given us a shout-out for being their site of the day. Such support so early on… we couldn’t ask for more.

2000 types of fruits and vegetables were sourced to craft this shot in celebration of The Equinox’s 10th anniversary which will host the culinary world’s finest, including 3 Michelin-Starred Chef Bruno Menard and Jamie Oliver’s team from Fifteen London.